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Substance - News & Announcements - Re: Allegorithmic is joining the Adobe family
on: January 24, 2019, 04:11:32 pm
It's not as if Adobe couldn't see where this workflow was headed for several industries that utilize texturing. We could all see several years ago that texturing was moving away from the "flat" workflow in Photoshop and moving to this kind of material and texture generation. Photoshop ends up being the last spot in the pipeline, just for corrections and final touches. It makes sense that they would want to take control of where the industry was heading and have authority over that. An acquisition of Allegorithmic makes sense from a smart business perspective. It will help Adobe stay relevant in these specific industries. From a user's perspective, this is not a good move, not by a long shot. Adobe has no history of giving it's users control and flexibility in licensing or usage, they have a history of exerting control over the entire process. I can't speak for everyone, but for myself, Creative Cloud is insidious and strips away the fine control I try to have over my software and hardware. Adobe isn't about giving freedom or control to the users, it's about exerting it's will ON its users. So why would anyone of sound mind think this announcement would be welcomed and congratulated. It isn't celebrated and that's clear by 30+ pages of direct user feedback.
My hope is some new company steps up and creates something new, something that represents what Allegorithmic once did, and something that puts control back into the user's hands and out of the hands of a monolithic corporation. I just can't see how Allegorithmic didn't have faith in themselves? How they couldn't see their own value far above and beyond a corporation such as Adobe? You guys were and are disrupting several industries, creating new tech with procedural generation that didn't have to look...procedural. You were very focused on your users and offered flexible licensing plans, showing you set each user and their needs as a priority. You were setting an industry standard and moving PBR forward. I can't believe, after what you've accomplished so far, that your engineers could not have exceeded and improved what you've already built. Created and grown something to stand alongside Adobe products....not be assimilated by them. To be generically thrown into some Adobe suite of tools. You guys could have made a better choice, but that's my own opinion.
My hope is some new company steps up and creates something new, something that represents what Allegorithmic once did, and something that puts control back into the user's hands and out of the hands of a monolithic corporation. I just can't see how Allegorithmic didn't have faith in themselves? How they couldn't see their own value far above and beyond a corporation such as Adobe? You guys were and are disrupting several industries, creating new tech with procedural generation that didn't have to look...procedural. You were very focused on your users and offered flexible licensing plans, showing you set each user and their needs as a priority. You were setting an industry standard and moving PBR forward. I can't believe, after what you've accomplished so far, that your engineers could not have exceeded and improved what you've already built. Created and grown something to stand alongside Adobe products....not be assimilated by them. To be generically thrown into some Adobe suite of tools. You guys could have made a better choice, but that's my own opinion.