Joseph,
You can import bitmaps, but it will only be a "picture," so it is totally different from a procedural material.
You could use "B2M" (bitmap-to-material) or some new features in the latest Substance Designer release that does similar work (I don't remember the details at the moment, sorry). In short, it can create diffuse, height, and a few other maps based on an existing image. But it's still not going to be intelligent and adjustable like it would be if you designed a Substance.
A great use for importing images into Designer would be for things like creating custom wallpaper that has a picture of your dog on it, so you use a photo of your dog (cut out, with a transparent background) to be placed into the repeating wallpaper pattern of the Substance you design.
If you want a better answer, please post a picture of the brick you're interested in. Is there something very special or unique to it? It's amazing what people can do with Substance Designer.