This is simply a rough start, but I'm pleased with it as a proof-of-concept.
Effort:
> Waffle pattern with curvature = 10 minutes or less
> The flat areas = 5 minutes or less
> Color and roughness = 5 minutes or less
For under 20 minutes of effort, it's a reasonable start I think. The "flat areas" are not sophisticated at all, and they don't tend to fill the squares like in your pictures. Someone more proficient with Designer could quickly do a much better job at it than I did... and if you have the desire, you'll get there too.
I have good intentions of giving you a summary of my graph, but no promises.
NODE NOTES:WAFFLE PATTERN...
- Tile generator
- Gradient
- Warp
- 2D Transform (rotated 90-degrees)
- Invert gray scale
- Blur (just a touch)
FLAT AREAS...
- Perlin noise
- Another Perlin noise
- Blend (multiply)
- Levels (to make the flat areas more sudden and distinct)
COMBINE THE WAFFLE AND FLAT AREAS...
- Blend (blend mode "Add (Linear Dodge)" and lowered the opacity a bit on the blend node)
NORMAL...
- Normal node (and then send it to the Normal output)
ROUGHNESS...
- Levels (I flipped black/white on the output, and played with the white/mid/black and min/max settings)
METALLIC...
- Color (plain black, non-metallic)
BASE COLOR...
- Sort of brownish (a bit too green in the screenshot, I improved it some in the larger image)
Your turn.

P.S.
I played with it a little bit more, so one more picture, just for fun...
